It’s no superpower but this brand sure knows how to bring out the extraordinary beauty out of your hair!
Korean brand Cynos has just made a dashing re-introduction to the Philippine salon market with Cynos Highlights on Heroes–a stellar event that hosted the country’s esteemed hair stylists and salon names, coming together to celebrate this brand’s incredible league of hair care products. Post Ad Ventures, Inc. proudly held the event last June 19 at the Diamond Hotel, Roxas Boulevard.
Cynos, a name which came from the word Cynosure (defined as the ambition to lead the way in fashion), stands for these important brand values: Cycle, Natural, Original, and System. The brand made its first mark in Korea in 1993, and now begins to make its name in the global scene–leading the way in fashion and hair care not just in parts of Asia but also in Canada, New Zealand, Morocco, Germany, Australia, Syria, USA, and of course, the Philippines.
And in this event, Cynos brings a refreshing alternative to local salons, introducing itself as the new innovative, fashion forward, and affordable hero in hair care.
Held in an edgy yet inviting setup was the Cynos fashion show. The models took the stage with their themed styles, embodying an average-people-turned-heroes looks powered by Cynos. Wowing the crowd to the beat of band Techy Romantics, our Cynos heroes showcased stunning hairstyles created by Paula Christina Puyat, Hans Olivar, and Alex Carbonnel (of Bench Fix Salons)–simply a few of the most influential names in local hair fashion today.
Special names and media partners also graced the event, including noted fashion designer to the stars, Rene Salud. Finally, Cynos took time to acknowledge its loyal partner salons in their recognition segment, treating them into some raffle prizes and also some Cynos loot bags.
Meanwhile, here are some behind-the-scenes photos of this rockin’ event:
*More photos to come soon!
Congratulations, Cynos! Here’s to more awesome adventures with you in the future.